I kept seeing this pink dip pop up on TikTok and you know how that goes, once you see it a few times you kinda feel like you have to try it!

It looked cute, everyone was hyping it up, and I kept thinking okay but does it actually taste good?

I finally made it the other day when I needed something quick and sweet and didn’t feel like baking anything.

Turns out, it really is as good as people say, which surprised me a little!

It’s fluffy, sweet, and honestly just fun to eat.

My girls were immediately obsessed with the color and the chocolate chips.

This is one of those recipes that looks like more work than it is, which is my favorite kind.

Ingredients for Pink Booty Dip

Cream Cheese – This is the base of the whole thing, so make sure it’s nice and soft or you’ll be fighting lumps.
Marshmallow Creme – Adds that fluffy sweetness that makes this dip taste like dessert instead of frosting.
Whipped Topping – Lightens everything up and makes the dip super smooth and scoopable.
Vanilla Extract – Just a little bit makes everything taste more like a real dessert and less like sugar.
Mini Chocolate Chips – These add crunch and chocolate in every bite, which is honestly the best part.
Red Gel Food Coloring – This is what gives it that bright pink color, start small because it gets intense fast.
Sprinkles – Totally optional but really fun, especially if you’re doing this for Valentine’s Day or kids.

How to Make Pink Booty Dip

Add the softened cream cheese to a medium mixing bowl and beat it with a hand or stand mixer until it’s smooth and creamy.

This usually takes a minute or two, and yes, it’s worth stopping to scrape the sides so you don’t get little lumps later.

If it’s still chunky, just keep mixing a bit longer.

Add the marshmallow creme, whipped topping, and vanilla extract right into the bowl.

Mix again until everything is fully combined and fluffy.

It should look light and kind of cloud-like at this point.

Add the red gel food coloring in a zigzag motion, starting with just a little.

Mix it in and keep adding more until you get that bright pink color everyone expects.

Gel coloring is strong, so go slow or it’ll get real dark real fast.

Gently fold in most of the mini chocolate chips using a rubber spatula.

Don’t use the mixer here or the chips can break and smear into the dip.

Save some chips for the top so it looks extra cute.

Scoop the dip into a serving bowl and sprinkle the remaining chocolate chips and sprinkles over the top.

You can serve it right away or chill it for a bit if you like it thicker.

This is really good with graham crackers, pretzels, or strawberries.

This is one of those desserts that disappears way faster than you expect.

It looks fun on the table, tastes so good, and honestly takes almost no effort, which is always a win around here.

I love how easy it is to tweak for different holidays just by changing the sprinkles or color.

If you need something last minute that still feels like you tried, this one totally counts.

Add the cream cheese to a medium mixing bowl and beat with a hand or stand mixer for 1 to 2 minutes, until smooth.
Add the marshmallow creme, whipped topping, and vanilla extract. Mix until fully combined and fluffy.
Add red gel food coloring in a zigzag motion, starting with a small amount and mixing. Continue adding until the desired pink color is reached.
Fold in 1 cup of the chocolate chips using a rubber spatula.
Transfer the dip to a serving bowl and top with the remaining chocolate chips and sprinkles.